Inside my head

"The guesswork of advertising is turned into numbers that purport to help companies get a window into consumers' heads: to see if They'll buy it, or They won't. That might help explain why ad agencies such as McKinney--which counts Samsung and Sherwin-Williams among its clients--have signed up for NeuroSpire, despite that the scientific merits of such services remain murky."

Popular Science has the story of a neuromarketing genius.  I am guessing Amazon has used this fellow to wreak havoc on my bank account.


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