Inside my head

"The guesswork of advertising is turned into numbers that purport to help companies get a window into consumers' heads: to see if They'll buy it, or They won't. That might help explain why ad agencies such as McKinney--which counts Samsung and Sherwin-Williams among its clients--have signed up for NeuroSpire, despite that the scientific merits of such services remain murky."

Popular Science has the story of a neuromarketing genius.  I am guessing Amazon has used this fellow to wreak havoc on my bank account.



 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this post.
Comments
  • No comments exist for this post.
Leave a comment

Submitted comments are subject to moderation before being displayed.

 Name

 Email (will not be published)

 Website

Your comment is 0 characters limited to 3000 characters.