Can I add "reach out" to the list?
Fast Company has a list of business buzzwords we should kill.
An excerpt:
"Transparency"
Six times as popular in the business press as it was in 2002; about one in 40 press releases claim it. It’s taking over 'honesty' and 'integrity,' maybe because you can claim transparency without any suggestion you’re doing something that improves anyone’s life. Note: The glass industry uses 'transparency' in marketing less than the average, but the audit industry uses it ten times as often. Draw your own conclusions."
Thanks, David.
An excerpt:
"Transparency"
Six times as popular in the business press as it was in 2002; about one in 40 press releases claim it. It’s taking over 'honesty' and 'integrity,' maybe because you can claim transparency without any suggestion you’re doing something that improves anyone’s life. Note: The glass industry uses 'transparency' in marketing less than the average, but the audit industry uses it ten times as often. Draw your own conclusions."
Thanks, David.
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