"Have vision, a strategy, define reality, give hope and execute"



John Hollen, at TLNT, profiles Emil Brolick, the new CEO of Wendy's:

"Jumping into a company like Wendy’s that has been lagging for a long time, and has churned through a bunch of CEOs since its legendary founder died, is not a job for the faint of heart.

It’s also a helluva difficult task given that even when Dave Thomas was still around, Wendy’s wasn’t exactly the industry leader. It was, at best, a moderately successful alternative to McDonalds and the other guys."

Read the rest here.
 

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