Communicate your value - an election lesson?
Bonehook uses Twitter messages about the election to remind us all that we better be communicating our value regularly to clients. . .or someone else will communicate theirs:
"I mention all this again here because the problem is not exclusive to politics. Businesses too, forget to convince people of the value in their products and services. And forgetfulness isn’t the only problem. Business owners and their marketing staff–just like politicians and party officials–often fail to understand how others see them."
"I mention all this again here because the problem is not exclusive to politics. Businesses too, forget to convince people of the value in their products and services. And forgetfulness isn’t the only problem. Business owners and their marketing staff–just like politicians and party officials–often fail to understand how others see them."
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