Persuasion
"There are three causes of the speakers' themselves being persuasive; for that is the number of the sources of proof other than demonstration. They are common sense, virtue and goodwill. For men lie about what they are urging or claiming through either all or some of the following: they either have the wrong opinions through stupidity, or, while having the correct opinions, through perversity they fail to say what they think; or they have common sense and integrity but are not well-disposed, whence they might not give the best advice, though they know it; and there are no other causes besides."
Aristotle
The Rhetoric
Aristotle
The Rhetoric
Posted by Cultural Offering at 11/11/2009 10:30 PM 
Categories: Education, Business, Culture, College
Categories: Education, Business, Culture, College
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