Selling value
From View From the Ledge, a lament:
"When I would get a call, it would start out as “I need to get something produced…” Now the phone call starts, “I need a price…”. Specifications, rather than discussed, explored, and possibly modified based on need and manufacturing capabilities, are merely check boxes on a form. It’s all been reduced to multiple choice and a twitter.
"When I would get a call, it would start out as “I need to get something produced…” Now the phone call starts, “I need a price…”. Specifications, rather than discussed, explored, and possibly modified based on need and manufacturing capabilities, are merely check boxes on a form. It’s all been reduced to multiple choice and a twitter.
The loss is global. The advertising agencies – and clients – that I work for are losing that “inside” craftsman that is crucial to getting the project completed and meet the problems presented – marketing’s need to communicate their message, creative’s need for effective and practical design, production’s need for consistent quality and cost. These are talents nurtured over many years and are formed in a crucible made of unforgiving machinery and demanding humans."
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